Jackpot Peanut Butter| FOOD

London| May 2021-September 2021

Brand and editorial marketing lead for Jackpot x Glass Animals collaboration

Pitched, created and developed a narrative lead social media strategy driven from fan fiction and grass roots subcultures.

Briefed to drive sales, audience engagement, and advocate for charity partner Music Venues Trust.

  • Multiplatform Narrative Strategy (Instagram, Twitter, Facebook).

  • Caption writing

  • Brand storytelling

  • Community engagement

  • PR and Press outreach

  • Social Media Management

GQ 2021

“Jackpot Peanut Butter is one of the coolest brands in Britain.”

GQ 2021

“This week, Jackpot got even cooler, with a collaboration with the band Glass Animals.”

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