Jackpot Peanut Butter| FOOD
London| May 2021-September 2021
Brand and editorial marketing lead for Jackpot x Glass Animals collaboration
Pitched, created and developed a narrative lead social media strategy driven from fan fiction and grass roots subcultures.
Briefed to drive sales, audience engagement, and advocate for charity partner Music Venues Trust.
Multiplatform Narrative Strategy (Instagram, Twitter, Facebook).
Caption writing
Brand storytelling
Community engagement
PR and Press outreach
Social Media Management
GQ 2021
“Jackpot Peanut Butter is one of the coolest brands in Britain.”
GQ 2021